Studying Aimé Leon Dore: Crafting an Identity-Inspired Collection


As an aspiring fashion designer, I embarked on a journey to study and appreciate the style and ethos of Aimé Leon Dore. With a passion for fashion, I understood the importance of understanding the brand's unique characteristics and incorporating them into my own collection. By immersing myself in the world of Aimé Leon Dore and observing their clothing, I discovered valuable insights that would help shape my own creative project.
In studying Aimé Leon Dore, I discovered their affinity for understated, earthy tones, such as navy blues, olive greens, and various shades of beige and brown. I recognized the importance of incorporating these hues into my collection to capture the essence of the brand.
Embracing Aimé Leon Dore's clothing and understanding their brand identity provided valuable insights, shaping the direction of my own collection. By appreciating their passion for quality craftsmanship, attention to detail, and ability to strike a balance between timeless elegance and contemporary design, I was able to create a collection that resonated with my own creative vision while paying homage to a brand that inspired me.

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PLATO - Personal Brand Project

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"First Point" FIDM Project: Flat Sketches and CLO 3D