Creating a Collection That Rivals 686's Best Sellers

As I reflect on my time at 686, I realize how invaluable the knowledge gained has been in shaping my approach to creating a clothing collection that can rival their current best sellers. With a firm understanding of the industry and the insights gained from my experience, I tried to intertwine innovation and creativity to bring my vision to life.
The first step was to carefully study 686's best-selling products, analyzing what made them standout and resonate with consumers. This market research laid the foundation for my goal β€” to design a collection that not only fulfilled the customer's needs but also offered something unique and distinct.
Having observed the evolving trends and consumer preferences, I found the gaps where my collection could infiltrate and stand shoulder to shoulder with 686 and it’s best sellers. Combining this knowledge with my understanding of materials, manufacturing processes, and fashion forecasting, I was able to conceptualize designs that were not only innovative but aligned with current market demands.

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PLATO - Personal Brand Project