At 686, I had the opportunity to work on various exciting projects that allowed me to showcase my skills and creativity. Some of the notable projects I worked on revolved around creating visually appealing VLPs (Visual Line Plan), implementing color corrections and color blocks, and making necessary edits to logos and branded tags.
Creating VLPs enabled me to craft visually captivating landing pages that showcased each vital piece of information and conveyed the brand's message. Whether it was highlighting new product releases, showing which items were dropped or in consideration, each VLP required a meticulous approach to layout and design to ensure it aligned with the company's visual identity.
This gave me the opportunity to utilize my expertise in color corrections and color blocking. These techniques enhanced the overall aesthetics of products by enhancing their colors, adjusting the overall tone, and creating a consistent visual style.
Another aspect of my work involved making edits to logos and branded tags. This involved refining existing logos that accurately represented the brand's identity and values. Additionally, I made edits to branded tags whether that was changing the font text for collaborations, altering the colors to closely match the overall look of the item, and making sure they were corrected in Tech Packs.
Working on these projects at 686 provided me with invaluable experience in implementing visual strategies to enhance brand identity.